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Experiential Marketing Campaign for COVID-19 Vaccination Administration RFP

The Illinois Department of Public Health (IDPH) is seeking to partner with a firm to provide an experiential marketing campaign in support of IDPH’s COVID-19 vaccine administration efforts. Experiential marketing is defined as a marketing technique that creates an experience between the brand and the consumer such as immersive experiences and events.   At the direction of the State, the vendor will work closely with IDPH and other State of Illinois (State) stakeholders designated by IDPH to plan, develop and execute a vaccination bus tour (Bus Tour) to reach under-vaccinated communities across Illinois. The services sought include planning, production, staffing and tour management.

Key Dates

July 20, 2021 RFP released

July 22, 2021 All questions from prospective vendors due via email to no later than 5:00 p.m. CST

July 29, 2021 Answers to questions from prospective vendors released via IDPH website link below:

August 2, 2021 Submissions due via email to not later than 5:00 p.m. CST

Aug 5, 2021 (estimated) Contract award

Aug 5, 2021 (estimated) Start date

Proposals must be submitted via email not later than 5:00 p.m., Central Standard Time on Monday August 2, 2021 to:

Dawn Crowhurst
Illinois Department of Public Health

Attachment C