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COVID-19 Pediatric Vaccine Social Media Toolkit

This toolkit is a joint creation from the Illinois American Academy of Pediatrics (ICAAP) and the Illinois Department of Public Health (IDPH) to provide credible, informative, and diverse social media messaging to promote COVID-19 vaccination for children 5 years of age and older. As the holiday season approaches its imperative that as many as possible receive a vaccine so that they can safely gather with friends and family. 

Sample Social Media Messages

Here are some sample messages that can be used for social media.

  1. Thanksgiving is a time for family, good food, and gratitude. What are you thankful for this holiday season? Express gratitude for your health and the health of your family and friends by getting vaccinated against COVID-19 and the flu!
  2. Have a happy and safe Hannukah. While gathering with friends and family take precautions to protect unvaccinated people by wearing a mask indoors and social distancing.
  3. Holiday traditions are important for families and children. There are several ways to enjoy holiday traditions and protect your health. Because many generations tend to gather to celebrate holidays, the best way to minimize COVID-19 risk and keep your family and friends safer is to get vaccinated.
  4. By working together and getting children 5 and older vaccinated before the holidays all can enjoy safer gathering and travel with family. To find a vaccination location near you visit or text your zip code to 438829.
  5. Let’s keep our seniors safe by getting vaccinated before the holidays. Now is a great time to get vaccinated against COVID-19 and the flu. By working together, we can enjoy safer holidays, travel, and protect our own health as well as the health of our family and friends.
  6. This video shows how COVID-19 vaccines were made watch with your child today!
  7. Over 11 million children and teens age 12-17 have already gotten vaccinated against COVID-19! Find a vaccine for your family and children 5 years and older at
  8. Learn more about getting your child a safe, effective, and free COVID-19 vaccine at If you have any questions regarding COVID-19 vaccination for your child speak with your pediatrician or family doctor. 

Pediatric Vaccination Flyers

Social Media Digital Resources

Instagram Digital Resources

IDPH & ICAAP Produced Videos

Vaccines Kept Kids Healthy and Safe

The Pfizer COVID-19 vaccine is now available for children aged 5 through 11! Speak with your pediatrician to learn more about vaccines. Getting children vaccinated keeps them in school, protects unvaccinated family members, and slows the spread of serious illness. Learn more at

Spread Holiday Cheer, Not Germs this Holiday Season

Help protect your whole family and slow the spread of COVID-19 this holiday season in your community. Children aged 5 through 11 are now eligible for the Pfizer COVID-29 vaccine.  By working together, we can enjoy safer holidays, travel, and protect our own health as well as the health of our family and friends from COVID-19. 

IDPH Director Dr. Ezike on the COVID-19 Pediatric Vaccine