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COVID-19 Creative Agency Media Campaign RFP

Note – This is the revised RFP and revised key dates for the Illinois Department of Public Health COVID-19 Creative Agency Media Campaign original published on 6/11/2021

Under the State of Illinois Disaster Declaration, the Illinois Department of Public Health (the Department or IDPH) is seeking to partner with a firm to provide full-service public relations, advertising, and marketing strategies in support of IDPH’s mission to protect the health and improve the lives of Illinoisans as COVID-19 response and recovery efforts continue (Media Campaign).  The Media Campaigns will be COVID-19 public health related.  The vendor will work closely with IDPH and other State of Illinois (State) stakeholders designated by IDPH to plan and implement campaigns across earned, owned, paid, and social media platforms. The services sought include communications strategy, creative content development, marketing materials, paid media strategies, and content production.  Media planning and buying is NOT required of the resultant vendor.  Please provide your response by returning the completed attached Surge Center Budget Template and your proposal that follows the directions and guidelines of the attached Request for Proposal.  The Proposals are due via email to by 5 PM CST on Monday, July 12, 2021.

Key Dates

6/28/2021 RFP Released

7/1/2021 Questions due from potential vendors due via email to  not later than 5:00 p.m. Central Time

7/6/2021 Answers to questions from potential vendors released via IDPH COVID-19 website link below:

7/12/2021 Submissions due via email to not later than 5:00 p.m. Central Standard Time

7/21/2021 Vendor notification of award (estimated)